Skip to main content

Afrobeats is the future says presenter, Sheila O

Afrobeats is the future says presenter, Sheila O

Afrobeats is the future, says presenter, Sheila O

International broadcasting star Sheila O who was the first female personality to host a nationally-syndicated Afrobeats show in the United States on mainstream terrestrial platforms has brought her show tagged “How Far with Sheila O” to Nigeria on the 24/7 digital TV HipTV.

The show created by Afrozons started on Youtube and now is making its way to HIP TV Africa on DSTV to air in over 44 African countries. The show would be aired every Friday and Monday at 10:30 pm beginning from October 9, 2020.

The show which is being sponsored by Star Radler and Farouz (Nigerian Breweries PLC) allows the host, Sheila O to go one-on-one with celebrities from different sectors. Celebs that we love and are trending. No topics are off-limits and the celebs break major news on the show.

ALSO READ: Man goes into coma after hit by Customs’ stray bullet in Ogun 

The Series One of “How Far” features many celebrities like Zack O Malley Greenburg from Forbes Magazine, 2 face Idibia, Wurld, Sean Stockman from Boys to Men, Tiwa Savage, A-Star, Nasty C, Sean Paul, Konshens, StoneBwoy etc.

In a chat with Potpourri, the American of Nigerian descent ( Sheila Okonji-Ashinze, simply known to her followers as ‘Sheila O’ ) shares her passion for African music in general and Afrobeats in particular, highlighting what she’s bringing to the table to stir up things in the African entertainment sphere. Excerpts:

From your experience and exposure, what does the future hold for African music?

African music or Afrobeats is the future. The style is being adapted by a lot of A- list US and of course UK artistes. The versatility of the sound is undeniably palatable by most in the diaspora including non-Africans and is a party starter.

Anything that gets the people dancing is a sure winner. The lyrics are non-threatening and the rhythm is infectious. I strongly believe that Afrobeats would end up being elevated like Hip hop. Afrobeats is a culture, lifestyle and an on-going movement.

What should African artists, especially emerging ones, do to attract collaborations with their American counterparts?

Make quality music and be authentic! Some artists try too hard to change their styles to fit the American listener. Collaborations may help music tracks trend but it’s not the be-all or end-all. There are instances with collaborations, where the label does not approve/ sign off nor are willing to push/ promote it.

You hear of many collaborations that are mentioned/ promoted but never get out to the public. The trick is making your track a HIT and then letting the collaboration request come from the American counterparts. That way, they do all the clearing with the label/ management and your time is not wasted. Period!

What’s America’s interest in African music?

The labels are waking up to the performance figures of African music not regarding if the music is on the airwaves or in the US. Labels are relocating to Africa and opening offices. It’s been an untapped market that they want to be a part of. There is also a growing population of Africans in the diaspora, people from other cultures and Afro music enthusiasts who are consuming the music.

ALSO READ: Zulum laments death of 11 security personnel ambush by Boko Haram

So, my advice is to remember that the power lies with the African Artists. Afrobeats is now big and making mad waves, so don’t sell your music or rights away. Do deals and not takeovers. Go for percentage splits with powers that be instead of collecting upfront cash that you would spend quickly while your song goes on to making endless money. This can be something you can leave for your kids. The right song is great real estate.” Go hungry now to eat plenty”.

About Sheila O

Sheila O is the mastermind creator of ‘How Far’. She is also a media personality and international booking agent. Sheila Okonji-Ashinze known to her followers as ‘Sheila O’ has a very dedicated and large social media fan base. She is also credited as the champion behind the first Afrobeat show on a major FM dial in the United States of America.

She is the Founder and CEO of Zons Holdings, a booking agency for A-List artists and celebrity speakers. Her experience as a booking agent helps with her explosive line up of guests. Zons Tours has toured a long list of international stars, including Megan Thee Stallion, Chris Brown, Jay Z, Beyoncé, Kanye West, J Cole, Nas, Mariah Carey, Ciara, New Edition, Busta Rhymes, Nelly, Ludacris, Wyclef, Akon, Joe, Usher, Jamiroquai, Anita Baker, SWV, 112, Sean Paul, Ja Rule and Ashanti, Sean Paul, R Kelly, Shaggy, 50 Cent and G Unit, Nicki Minaj, Dionne Warwick, Boys II Men and many more

Vanguard

The post Afrobeats is the future says presenter, Sheila O appeared first on Vanguard News.


https://ift.tt/30bz2LX by Temisan Amoye via Vanguard News Albert Einstein Fools of Fortune
Labels:

Comments

Post a Comment

Popular posts from this blog

How to jump-start Nigeria economy post-COVID-19 Pandemic

Nwali Tochukwu Watching with consternation the fall out of events, actions, and inactions of our Nigerian leaders on mitigating the negative impact of COVID-19 Pandemic disruptions on our social and economic lives. As a young dynamic business and entrepreneurship writer, and author cum small business owner, what came into my mind as we navigate the storms of COVID-19, was a common English phrase Adages, Proverbs, first recorded in Fuller’s Gnomologia, 1732: ‘A stitch in time saves nine’ which was translated to literally, solve the problems right now! Why procrastinating? If we, as a nation wants to break away from past mistakes, and present mistakes, we should hold the bull by the horn right now. And avoid the roads of political expediency. That is exactly what the stitch in time simply stood for. Promptly address issues posed by Coronavirus. By quickly sewing up of a small hole or tear in a piece of material, so saving the need for more stitching at a later date when the whole ha...
2 comments
Read more

Where is Aguleri Located?

Aguleri is a prominent town often associated with the mighty river called Omabala wgiyflows through it. It is home to a lot of great men and women of Anambra Stare - notably Willie Obiano. History had it that it was the cradle of Igbo people established by Eri, son of Had, son of Jacob (you got to read your Bible babe). Where is Aguleri located? It can be foueat the north eastern part of Nigeria. They share boundaries with Kano, Umueri, Anam and Nando httpss://twitter.com/share https://google.com https://www.alexa.com/siteinfo/google.com https://www.quantcast.com/google.com https://sharedcount.com/?url=https://google.com https://www.similarsites.com/site/google.com https://facebook.com https://www.alexa.com/siteinfo/facebook.com https://www.quantcast.com/facebook.com https://sharedcount.com/?url=https://facebook.com https://www.similarsites.com/site/facebook.com https://youtube.com https://www.alexa.com/siteinfo/youtube.com https://www.quantcast.com/youtube.com ...
Post a Comment
Read more

A lot of people think of actresses as prostitutes ― Joke Lawal

On-the-rise actress, Joke Lawal is living up to the title bestowed on her in 2016 as Nollywood New Bride by White Cowry Awards as the one-time City People Awards nominee is rapidly becoming a force to reckon with in the make-believe world. The Moshood Abiola Polytechnic graduate who dumped her degree in Business Administration in pursuit of her passion for acting in a chat with Potpourri has revealed what she hates about being an actress and what she would love to see a change in the movie-making landscape. ALSO READ:  Buhari urges Nigerians to pray for peace, unity “I would like to change people’s perception of actresses. A lot of people think of actresses as prostitutes, they see us as people who are not worthy of marriage and having a family. If I have the power this is something I will like to change. I will also like to see a change in the way our stories are written and interpreted, and in the quality of our film productions. Another thing I would like to change too is, ho...
Post a Comment
Read more