Walmart mulling partnership with Microsoft in TikTok purchase

TikTok
Walmart, known for selling large cereal boxes and cheap clothes, wants to own a fast-growing social-media app popular with lip-syncing teens.

The world’s largest retailer, led by CEO Doug McMillon, on Thursday confirmed it’s in the running to buy video app TikTok — and that it has partnered with Microsoft to pull off the deal.

A Walmart-TikTok pairing may sound as strange as some of the kooky videos on the popular platform, but news of the talks, first reported by CNBC, sent shares of Walmart up 4.5 percent on hopes that TikTok could help cultivate a new generation of Walmart shoppers.

ALSO READ: APC reconciliation: Badaru, Lalong brief Osinbajo

“Walmart and TikTok is bizarre,” said Nii Ahene, chief strategy officer of Tinuiti, a digital marketing agency. “But it gets Walmart in front of Gen-Z consumers who don’t watch television and have ad blockers on their phones.”

“The main thing to remember is that Tik Tok is ready to sell stuff,” added Brittain Ladd, a former Amazon executive. “You get an ad and click on it, and the sellers fulfill the order. Walmart can scale the e-commerce capability of TikTok, which is really just in its infancy and well on its way to becoming a media company as well.”

Walmart on Thursday also pointed to the potential to use TikTok to sell ads.

NY Post

Vanguard

The post Walmart mulling partnership with Microsoft in TikTok purchase appeared first on Vanguard News.

https://ift.tt/34KzjIS by Temisan Amoye via Vanguard News Albert Einstein Fools of Fortune

Comments

Where is Aguleri Located?

Aguleri is a prominent town often associated with the mighty river called Omabala wgiyflows through it. It is home to a lot of great men and women of Anambra Stare - notably Willie Obiano. History had it that it was the cradle of Igbo people established by Eri, son of Had, son of Jacob (you got to read your Bible babe). Where is Aguleri located? It can be foueat the north eastern part of Nigeria. They share boundaries with Kano, Umueri, Anam and Nando httpss://twitter.com/share https://google.com https://www.alexa.com/siteinfo/google.com https://www.quantcast.com/google.com https://sharedcount.com/?url=https://google.com https://www.similarsites.com/site/google.com https://facebook.com https://www.alexa.com/siteinfo/facebook.com https://www.quantcast.com/facebook.com https://sharedcount.com/?url=https://facebook.com https://www.similarsites.com/site/facebook.com https://youtube.com https://www.alexa.com/siteinfo/youtube.com https://www.quantcast.com/youtube.com

How to jump-start Nigeria economy post-COVID-19 Pandemic

Nwali Tochukwu Watching with consternation the fall out of events, actions, and inactions of our Nigerian leaders on mitigating the negative impact of COVID-19 Pandemic disruptions on our social and economic lives. As a young dynamic business and entrepreneurship writer, and author cum small business owner, what came into my mind as we navigate the storms of COVID-19, was a common English phrase Adages, Proverbs, first recorded in Fuller’s Gnomologia, 1732: ‘A stitch in time saves nine’ which was translated to literally, solve the problems right now! Why procrastinating? If we, as a nation wants to break away from past mistakes, and present mistakes, we should hold the bull by the horn right now. And avoid the roads of political expediency. That is exactly what the stitch in time simply stood for. Promptly address issues posed by Coronavirus. By quickly sewing up of a small hole or tear in a piece of material, so saving the need for more stitching at a later date when the whole ha

A lot of people think of actresses as prostitutes ― Joke Lawal

On-the-rise actress, Joke Lawal is living up to the title bestowed on her in 2016 as Nollywood New Bride by White Cowry Awards as the one-time City People Awards nominee is rapidly becoming a force to reckon with in the make-believe world. The Moshood Abiola Polytechnic graduate who dumped her degree in Business Administration in pursuit of her passion for acting in a chat with Potpourri has revealed what she hates about being an actress and what she would love to see a change in the movie-making landscape. ALSO READ: Buhari urges Nigerians to pray for peace, unity “I would like to change people’s perception of actresses. A lot of people think of actresses as prostitutes, they see us as people who are not worthy of marriage and having a family. If I have the power this is something I will like to change. I will also like to see a change in the way our stories are written and interpreted, and in the quality of our film productions. Another thing I would like to change too is, how po

Avarine

Search This Blog