Pierre Cardin, a designer who revolutionized fashion and built a couture empire, has died at the age of 98, France’s Academy of Fine Arts said on Tuesday.
With Cardin, France has lost one of the greatest visionaries in fashion, known for co-developing futuristic fashion and marketing his name worldwide.
The designer was born in Italy on July 2, 1922, as the son of a French wine merchant. After World War II, he started to work as a fashion illustrator in Paris at the Paquin fashion house.
Shortly after, he moved on to Christian Dior, where he helped create the legendary “New Look” in 1947. Three years later, he founded his own haute couture company.
Cardin continued to design collections into old age.
Along with Paco Rabanne and Andre Courreges, Cardin was considered the inventor of futuristic fashion.
In the early 1960s, he sent his models down the catwalk in astronaut-like suits and helmets. His futurist designs did not win him only friends in the fashion world, but Cardin said he was not bothered by that.
He found his ideas everywhere: Even a vase could provide inspiration, as he once told dpa.
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Among his most successful creations were geometrically cut mini dresses with shooting target patterns and skirts with vinyl stripes.
The industry veteran was the first couturier to launch a pret-a-porter collection – and the first to lend his name to countless products such as furniture, mineral water, record players and cars.
Cardin was also ahead of his time in other ways: He put out feelers to the former Soviet Union earlier than anyone else and was among the first to bet on the Chinese market.
His tailoring made Cardin one of the richest men in France.
He leaves behind a fashion empire of hundreds of factories and licences worldwide.
He never made a secret of his wealth: He could afford anything, as he once declared in an interview. Self-confidently, he once told Radio FranceInfo that he had always looked further than the others.
In 1969, Cardin bought an old theatre near the presidential palace in Paris and turned it into a cultural centre with a top-notch restaurant. Later, he commercialized the “Maxim’s” brand, selling Champagne and fine foods.
Even in his advanced years, he kept working, creating futurist fashion with a retro angle. He kept working, never running out of ideas. “At night, I see shapes, materials, colours. I wake up, turn on the light, draw and write,” he said.
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